Membrane Concepts



About Us

Membrane Concepts

Membrane Concepts brings over 25 years’ experience installing custom 60 mil PVC pool liners to your commercial and residential projects throughout the country. We work directly with pool owners, management companies, or through your pool service provider to solve the most challenging surface problems nationwide.

We offer only the finest and most durable polyester reinforced 60 mil PVC membranes available that are specifically designed for the chlorinated environment of commercial pools, spas, fountains and decks.

We offer up to a 20-year, non-prorated, full material and labor warranty on our 60 mil PVC products and services.


Owner / General Manager

Ron acquired Membrane Concepts in 2010 after joining the company as a partner and general manager. Ron is experienced in pool construction, financial analysis, marketing and sales. After more than 10 years in a variety of management roles for several Fortune 500 firms, Ron acquired and managed his own retail and property management businesses for 7 years prior to joining Membrane Concepts.

Ron is a graduate of The Ohio State University and has also earned an MBA from Bentley University. Ron currently serves on the MassHire Greater New Bedford Workforce Board, the Board of Trustees for the Global Learning Charter Public School, and on the Finance Committee for the Town of Acushnet, MA.

James Earehart

Installation Supervisor

James joined Membrane Concepts in 2003 and has supervised our installations since 2010.  James has over 25 years’ experience installing PVC membranes in swimming pools of all kinds around the country and is one of the most experienced installers in the world.


Marketing & Sales Manager

Thelma joined Membrane Concepts in 2016 and supports our team in many ways through her marketing and sales expertise.

George Stencel

Founder / Retired

George worked in the pool business for over 35 years installing both in-ground pools and 60 mil PVC pool membranes. While working for Sika Sarnafil in the early 1990’s George lead a team that developed the 60 mil PVC pool liner as an extension of the company’s commercial roofing business.  In 1995 Sarnafil decided to exit the PVC pool lining business and George founded Membrane Concepts.  Since then he has installed hundreds of commercial 60 mil PVC pool liners and significantly contributed to the development of the market throughout the United States.  George is a graduate of Boston State College and currently resides in Calabash, North Carolina.

The Product

Product details, features, benefits and color and pattern options. 

The Process

How custom 60 mil PVC liners solve the most difficult waterloss issues.